CONTROL PROOF VALUE

The three pillars. Cream and blue. Indigo and intention. How VALO sounds. How it looks. Why it exists.

Logo

The VALO wordmark is the primary brand identifier. Clean, modern, geometric.

Primary Logo

VALO
VALO
SVG format · Scalable to any size · 32px minimum width for legibility

Logo Variations

✓ DO

Use on light or dark backgrounds

Scale proportionally

Maintain clear space around logo

✗ DON'T

Rotate or distort the logo

Change colors or add effects

Use text logo and symbol together

Color Palette

The VALO palette combines indigo (primary brand), cream (background), and accent colors for governance/proof/value.

Primary Colors

VALO Indigo
#4F46E5
RGB(79, 70, 229)
Primary brand
Cream
#FAF7F2
RGB(250, 247, 242)
Background

Accent Colors

Control
#1e3d50
Governance
Proof
#16A34A
Success/Verified
Value
#D97706
ROI/Business
Risk
#DC2626
Alert/Halt

Typography

Three typefaces work together to express VALO's identity: modern, serious, and precise.

Display Typeface: DM Serif Display

Headings, large text, brand moments. Elegant, readable at large sizes.

Heading 1 — 48px, Bold
From AI to ROI

Body Typeface: Inter

Body copy, UI text, standard reading. Clean, modern, accessible.

Body Text — 16px, Regular
The VALO wordmark is clean, modern, and geometric. Use it as the primary brand identifier across all touchpoints.

Monospace Typeface: Space Mono / C64 Pro Mono

Code, terminal UI, Commodore aesthetic moments. Deterministic, precise.

Monospace — 14px, Regular
LOAD "AI",8,1
LOAD "VALO",8,1
RUN

READY.
ROI FOUND.

Visual Style

VALO uses two distinct visual languages depending on audience.

For CEOs / Business Decision-Makers

Outcome-focused. Commodore 64 aesthetic: black background, green phosphor text, deterministic simplicity. Messages: LOAD AI → LOAD VALO → RUN → ROI FOUND.

LOAD "AI",8,1
LOAD "VALO",8,1
RUN

READY.
ROI FOUND.

For Technical Teams / CISOs

Detail-focused. Cream and blue palette: calm, professional, governance-ready. Messages: Control, Proof, Value. TLA+, WORM, admissibility.

CONTROL · PROOF · VALUE

Deterministic execution boundary. Cryptographic audit receipt. Scalable ROI.

Tone of Voice

VALO speaks directly, without jargon. Outcome-first, not explanation-first.

✓ DO

Direct: "Load AI. Load VALO. Run. ROI Found."

Outcome-focused: Start with the result, not the mechanism.

Honest: "Either it works or it doesn't."

Technical when needed: Explain clearly, not showily.

✗ DON'T

Jargon-heavy: Avoid "admissibility enforcement judge" as opening line.

Explanation-first: Don't explain how it works before showing the outcome.

Salesy: Not "revolutionary AI governance solution"—just "ROI you can prove."

Vague: Be specific. Show receipts, proof, evidence.

Brand Applications

VALO brand is used across digital, print, and merchandise.

Digital

  • Website: index.html (CEO-focused, outcome-first)
  • Store: store.html (merchandise and brand products)
  • Brand kit: This page (guidelines and specifications)
  • Social media: Commodore aesthetic or clean blue on cream

Merchandise

  • T-shirts: Black with green Commodore terminal design
  • Coffee mug: Logo + terminal output
  • Stickers: Control / Proof / Value pillars, or Commodore aesthetic
  • Poster: "FROM AI TO ROI" in cream and indigo

Business Materials

  • Logo on cream background for formal documents
  • Indigo accent color on all brand materials
  • DM Serif Display for all headings
  • Inter for all body copy